Growing On Up

When the new Stantec tower was announced and most people gasped at the concept of a 62 floor tower in downtown Edmonton, Darren Durstling from WAM Development Group beautifully stated, “Just to give perspective, our lowest floor of residential starts where the Pearl ends.” … “We’re not competing with existing condominium products on the market, we’re introducing an entirely new echelon that the city has never seen.”

Edmonton’s growin’ on up.

When I went to Toronto last week to meet with Brad J. Lamb, aka the Condo King, who is launching Jasper House on Jasper & 106th Street behind the Boston Pizza, he eloquently stated, “We’re bringing something brand new to the Edmonton market, a 36-story, 260 unit high-design development where average unit sizes will be 725 sqft. We’re introducing a vibrant mixed-use concept at street level that will be new for some, but very familiar to many who travel to other major metropolitan centers.”

Edmonton’s growin’ on up.

What’s fantastic about these and other developments underway in the downtown core, is the fact that we are shedding the era of stamp-it-out condo kits and bringing a wide variety of choice to the marketplace. Some appeal to our growing student population. Some appeal to retirees. Some to empty-nesters. Some to singles. Some to investors. But together they bring density to the downtown core and embrace a culture of diversity that makes Edmonton so welcoming.

Speaking of investors, remember that each project represents an opportunity for Edmontonians to get involved, I’ve seen pricing for some of these new products ranging from $300K to $3M which creates investment opportunities for some people out there to actually invest in something that they can drive by every day.

So over the coming months, keep your eye out for open houses and information sessions. They’re fun nights out that get you aware of what’s happening in your downtown. Brad J. Lamb is launching his Jasper House project on Thursday night. I’m sure he’d welcome some of you interested people (see: JasperHouseCondos) for information and contact information) at the Art Gallery from 7pm-9pm for the launch.